“I had Wrinkle & Fold Cleansing Foam on the shortlist for the range. The texture was easy to distribute carefully. The presentation could be a bit plainer for my taste.”
Sonam Ahuja“The format would fit neatly into a small, organised grooming kit. That was my main takeaway from the Wrinkle & Fold Cleansing Foam sample. A little more detail in the sample leaflet would help.”
Leanne Noronha“I liked being able to compare a foam against the liquid alternative. I was looking for a focused cleansing format with clear boundaries for use. I would prefer slightly larger directions on the final label.”
Anuja Joshi“I looked at the Wrinkle & Fold Cleansing Foam sample with a fairly simple brief in mind. The sample felt practical rather than overdesigned. I would prefer slightly larger directions on the final label.”
Yogesh Shinde“I was looking for a focused cleansing format with clear boundaries for use. The sample gave me a good starting point for packaging discussions. I would keep this option in the next round of sampling.”
Hrishikesh Deshmukh“My first impression of Wrinkle & Fold Cleansing Foam was positive. The sample made sense as a separate product rather than another shampoo. I would keep this option in the next round of sampling.”
Sameer Kulkarni
